by Kelly Lindenau | Feb 12, 2021 | Demanding Views
We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making claims about their product features and potential returns. It’s become too easy for buyers to tune it all out. This old way of ineffective selling...
by Kelly Lindenau | Feb 10, 2021 | Industry News
Invoca, a conversation intelligence platform, released a new data visualization dashboard alongside Conversation Review, an interactive call transcript interface, designed to help analyze and automate customer conversations. Invoca also announced a partnership with...
by Kelly Lindenau | Feb 8, 2021 | Industry News
ON24, a webinar platform, became a publicly traded company on Feb. 3, operating under the ticker “ONTF” on the New York Stock Exchange. The company offered 6.3 million shares with the expectation of pricing between $45 and $50 per share, with an additional 2.3 million...
by Kelly Lindenau | Feb 8, 2021 | Industry News
Demand Science, a global buyer intelligence platform, acquired Tidings, an on-demand automated newsletter creation SaaS platform, to expand its sales enablement and intelligence solution suite. The acquisition will allow Demand Science users to leverage a variety of...
by Kelly Lindenau | Feb 5, 2021 | Industry News
The Mx Group, a marketing agency, hired Nathan A. Ulery as its Chief Operating Officer (COO) to lead corporate functions and inform digital strategy for the organization. Ulery is experienced in delivering large-scale technology transformations with clients, leading...
