In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to prove impact.
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) directly addresses these challenges, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
By attending this multi-day digital event, you’ll gain actionable frameworks that transform these challenges into opportunities. You will learn how to turn your first-party data into a powerful tool for precision targeting as well as how to safely embed GenAI across the entire campaign lifecycle for rapid creative iteration and hyper-personalization.
#COSeries Lineup
Insights from industry leaders will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO. The webinars that have been announced so far are:
The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click. Join Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist to discover how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement. Learn actionable strategies to optimize campaigns and drive revenue impact in 2026.
Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026. Learn how to shape demand before the shortlist! Join NetLine’s Josh Baez to discover a 3-part framework for B2B campaign success in 2026. Expand reach, build trust, and drive pipeline growth. Don’t miss this chance to influence early and convert with purpose!
From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations. Discover how to transform anonymous website engagement into real pipeline with Docket’s AQL framework. Learn from Lauren McHugh, Head of Marketing, Docket, to replace outdated MQL models, optimize campaigns, and report revenue impact.
