Adobe Looks to Redefines Customer Experience with CX Enterprise
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief April 27
Latest In: AI agents
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief March 17
Typeface Launches Marketing Orchestration Engine
Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial…
News Brief March 4
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation
Over the past few years, the automotive retail business has quietly become one of the most advanced testing…
Demanding Views December 26
Xactly Unveils New AI Agents to Optimize GTM Strategy
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11
Salesforce Adds Deep Observability to Agentforce 360 Platform
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief November 25
Aurasell Offers First AI-Native GTM Platform
Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…
News Brief November 20
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch
A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief November 10
PolyAI’s Agent Delivers Results for The Melting Pot
A key component to any restaurant is making sure their customers have an experience that keeps them coming…
Case Studies October 30
Sales Engagement Platform lemlist Acquires AI Platform Claap
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…
News Brief October 21
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
