The Definitive Report on Database Strategies & Contact Acquisition Is Here
In an era of disappearing cookies and strict privacy laws, are you building a database that drives growth or one that is simply decaying? We surveyed over 500 marketing and data professionals to uncover the budgets, channels, and tactics that separate top performers from the rest. The 2026 Database Strategies & Contact Acquisition Benchmark Survey provides a clear roadmap to navigate the challenges of modern data management and customer acquisition.
Download the report to see how your strategy stacks up against the industry and discover what it takes to win in 2026.
- How 68% of marketers view contact data quality as the biggest barrier to revenue growth and what they are doing about it.
- Why 42% of databases are decaying faster than they are replenished and the key strategies to reverse this trend.
- The AI-driven validation methods top performers are using to acquire contacts 3x faster than their peers.
- Exclusive benchmarks on acquisition of channel spending, team structures, and the tools defining success this year.
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