Bynder, a digital asset management (DAM) platform, acquired GatherContent, a content operations platform, to add collaborative workflow and editorial processes to enhance its platform’s content creation capabilities.
Bynder is designed to enable teams to collaborate in the cloud, get content to market faster and maximize the impact of marketing assets, while GatherContent helps stakeholders ensure content gets created, reviewed and approved quickly. The acquisition seeks to provide marketers with:
- A centralized platform for content teams to collaborate on creating structured content that combines text and digital assets;
- The ability to use templates and reusable components to scale up production of text content;
- Custom workflows that allow teams to maintain confidence in the quality of content as they scale up; and
- The capability to deliver content across all customer experience channels.
“When Bynder looked at ways we could further expand our footprint and enable our customers across the entire creation and distribution lifecycle, GatherContent rose to the top,” said Bob Hickey, CEO of Bynder, in a statement. “The powerful combination of DAM and content operations will make a measurable impact, allowing brands to execute with speed and accuracy in a complex digital economy.”
