Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective today. He succeeds Peter Granat, who will transition to Chairman of the Cision Board of Directors.
Akeroyd joins Cision from Oracle Marketing Cloud, where he held the role of General Manager and SVP. During his tenure there, he helped create the Enterprise Marketing Platform category and grew the business in 29 countries. Prior to Oracle Marketing Cloud, Akeroyd held senior positions at Data.com, Salesforce.com and Jigsaw.
In his new role, Akeroyd will be responsible for moving Cision forward in its “accelerated growth journey,” according to the company.
“I look forward to working with the entire Cision team in the company’s ongoing efforts to deliver innovative products and services to marketing and communications professionals,” said Akeroyd in a statement. “Our strategic vision will continue driving all of us at Cision to develop and deliver the next generation of communications platforms, tools and analytics that our clients need to improve the impact of their programs. We will also continue to invest in broadening our network and provide more qualified, global sources for your stories.”