New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels
Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and…
Industry News September 30
Latest In: Cision
Cision Unveils Data-Driven Measurement Solution For Earned Media
Cision announced the launch of a new solution designed to help companies measure the impact of earned media…
Industry News November 9
What’s Holding Back B2B Earned Media Efforts?
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers…
Blog November 7
Cision Names Former Oracle Marketing Cloud Exec CEO
Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective…
Industry News August 8
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
