Corporate Visions, a marketing and sales messaging, content and skills training company, unveiled its new Sales Engagement Services offering, featuring a set of courses designed to help B2B organizations efficiently install sales technology and develop cadences that drive buyer engagement.
The courses aim to help marketing, sales and customer success teams learn how to effectively leverage sales engagement platforms, such as SalesLoft and Xant, to develop cadences that maximize buyer engagement. Teams can then use these “Smart Cadences” and “Certified Plays” to build relevant content that increases meetings with sales reps and conversion rates.
The Sales Engagement Services solution complements Corporate Visions’ Memorable Marketing System, which is designed to help marketers learn how to build memorable content experiences for prospects. When used in conjunction, the training systems seek to help marketers maintain consistent messaging in their content while driving further interest in their brand.
"Buying the technology will help you automate more consistent and persistent touches with prospects and customers, but technology alone won't give you the right messaging, content assets or essential skills training to make your investment successful," said Tim Riesterer, Chief Strategy Officer at Corporate Visions, in a statement. "We've done the research and testing to identify how you should communicate across the different parts of the customer deciding journey. Whether it's new customer acquisition, customer expansion or renewals, only Corporate Visions has determined what will make your cadences/plays work best in each situation."