Customer service software provider Freshdesk unveiled the launch of Freshsales, a customer relationship management (CRM) solution designed for sales reps working in high-velocity environments.
The solution will offer a number of integrated capabilities, including:
- Built-in phone and email, where conversations can be automatically captured and analyzed;
- Lead scoring capabilities;
- User behavior tracking, with visibility into prospects’ actions taken on web and in-app;
- Visual sales pipeline, with deals displayed in a graphical view;
- Contact, lead, deal and account management features;
- Reports; and
- Mobile apps to provide sales reps access on the go.
The platform was initially designed for the company’s internal use, said Girish Mathrubootham, founder and CEO of Freshdesk, in a release.
“For years, our sales team struggled to integrate all the products we needed into one of the leading CRM tools — but in the end, it was still just an expensive manual dumping ground for data,” he explained. “As a fast growing SaaS business, we needed a solution that empowered our sales team with context based on user activity, prioritized leads based on engagement and enhanced sales rep productivity. Sick of cobbling together a system that had already cost hundreds of thousands of dollars, we decided to build Freshsales.”
