Terminus, an account-based marketing (ABM) platform, announced it has raised $10.3 million in a Series B round intended to expand its product and employee base. The company also unveiled a partnership with KickFire, an IP address intelligence identification company, to offer clients attribution capabilities for website engagement.
The round of funding was co-led by Atlanta Ventures and Edison Partners, which also led Terminus’ $7.5 million Series A round in 2016. Existing investors such as Hyde Park Venture Partners, Arthur Ventures and Knoll Ventures also participated in the round.
In addition, new strategic partners participated in the funding, including:
- HubSpot, an inbound marketing and sales software provider;
- High Alpha, which offers early-stage funding for enterprise cloud companies;
- Vine St. Ventures, which specializes in Internet and mobile businesses;
- Jay Baer, a marketing consultant, speaker and author of the book Youtility; and
- Jill Rowley, a social selling evangelist and startup advisor for several B2B organizations.
“Our biggest focus [for the investment] is going to be on product growth—to ensure we’re continuing to grow as a best-in-class platform company,” said Sangram Vajre, CMO and Co-founder of Terminus, in an interview with Demand Gen Report. “While we are going to invest in the engineering side of things. We also plan to hire strategic executives to help fuel growth.”
Terminus also shared details of a new partnership with KickFire that intends to help users validate attribution to their account-based advertising efforts, as well as uncover new opportunities by identifying anonymous visitors to the user’s website.
“We consider Terminus to be the leading innovator in ABM and are thrilled to see what this strategic partnership will do for the market,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development, in a statement.