Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales conversation into actionable insights and context-aware AI agents.
With the self-funded acquisition, international scaleup lemlist will now provide sales teams with AI-generated actionable insights based on recorded conversations with prospects, making the sales process “smarter” and more personalized.
With B2B prospecting is evolving as buyers are increasingly overwhelmed with options, making it harder for sales teams to meet quotas, the companies are launching “smartbound” sales, a new generation of sales development that orchestrates targeted, contextual, and timely prospecting triggered by buying signals, and aimed at putting an end to blind “spray and pray” sales.
Lemlist and Claap Unification
The acquisition aims to make the sales process more productive and change the way companies find new customers with personalized AI prompts that enable sales professionals to meet customer needs at exactly the right time.
With the unification of both companies’ unique technologies, lemlist can now “activate” Claap’s insights by automatically capturing key details from recorded sales conversations and syncing them directly into CRMs such as HubSpot and Salesforce. lemlist’s AI then generates ready-to-send follow-ups and tasks, ensuring sales reps engage prospects at the right time with the right message.
Charles Tenot Comments
According to company officials, the integration of Claap’s technology is designed to streamline the sales process and improve pipeline quality by identifying buying signals, surfacing objections, and flagging critical timing cues. Sales professionals will receive real-time notifications with actionable next steps, allowing them to close deals more efficiently.
Charles Tenot, CEO at lemlist, explained they tested several conversational recording solutions and no other product compared to the flawless transcripts and simple interface that Claap offers its customers.
“Our teams and our customers are similar, and the acquisition was a natural synergy between two companies aiming to leverage AI to revolutionize the sales industry and redefine prospecting for the next decade,” said Tenot in a statement.
Sales Engagement Platform Market
The deal comes as the sales engagement platform market is expected to reach $29.6 billion by 2033 and the conversational AI market is predicted to climb to $41.4 billion over the next five years.
Lemlist, which provides solutions to small businesses with between 1 and 150 salespeople, serves over 20,000 companies worldwide with its main market base in the U.S., generating $35 million in ARR, and reaching an estimated valuation of $150 million.
“Our mission is aligned with lemlist to make the sales process more productive and convert conversations into revenue,” says Claap CEO Robin Bonduelle. “Together, our technologies will capture critical information from conversations so that sales teams can easily turn prospects into customers.”
