Lystics Launches Content Affinity Engine To Identify High-Performing Content
Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine…
Industry News February 22
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Contently Acquires Docalytics To Optimize Customer Content Efforts
Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount.…
Industry News February 19
Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16
A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but…
Industry News February 18
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