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Study: Almost Half Of All B2B Researchers Are Millennials

The demographic of B2B buyers has shifted dramatically over recent years. Almost half of today's B2B buyers are…

Industry News March 20
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Act-On Partners With Microsoft Azure To Support Global Growth

Act-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft…

Industry News March 19
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B2B Marketers Look To Expand Predictive Capabilities Throughout The Customer Lifecycle

While it has been a successful tool for top-of-funnel demand generation, predictive marketing is becoming more widely used…

Industry News March 18
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