Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting.
This release also features a simpler way to manage eTrigue’s unique 3D lead scoring with greater granularity, company officials said.
A new drag-and-drop export interface and enhanced import controls make it easier to export and import prospect data.
Fully customizable real-time lead alerts now contain derived location information from prospect visits to better assist sales in gaining a full and up to date view of a prospect’s needs. New quick search capabilities help marketing professionals find individual records almost instantly, even within databases of over one million prospect records.
In addition to these usability enhancements, eTrigue previously announced support for mobile operation and management with Apple iOS and Android mobile devices, providing eTrigue users on-the-go smartphone and tablet access to manage their campaigns.
“We’ve worked to incorporate both customer feedback requests and also added capabilities that ensure that eTrigue DemandCenter remains the easiest-to-use marketing automation software on the market,” said Jim Meyer, VP and General Manager of eTrigue. “Users will notice that DemandCenter will be more intuitive to manage, faster to operate and fully accessible from anywhere.”