by Brian Anderson | Apr 21, 2017 | Industry News
Oracle announced that it has agreed to acquire Moat, a digital measurement cloud company. The price of the deal was not disclosed. The company said that Moat CEO Jonah Goodhart and his team will become a subsidiary under Oracle’s Data Cloud offering. The...
by Carol Krol | Apr 20, 2017 | Industry News
Marketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed. The company said ToutApp will fortify its strategy and portfolio of solutions for aligning sales and marketing and enhancing engagement, which...
by Carol Krol | Apr 20, 2017 | Industry News
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data...
by Klaudia Tirico | Apr 19, 2017 | Industry News
Publicis.Sapient announced the launch of a new CRM hub within its ad agency DigitasLBi that focuses on building relationships between brands and customers. The company is developing the hub with help from its customer engagement agency Kitcatt Nohr and marketing...
by Brian Anderson | Apr 19, 2017 | Blog
B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology. In preparation for the upcoming Marketing Nation Summit next week, Demand Gen Report taped...
by Klaudia Tirico | Apr 19, 2017 | Industry News
With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets. For example, commercial real estate software...
by Klaudia Tirico | Apr 18, 2017 | Solution Spotlight
EveryoneSocial is an employee enablement and social selling software designed to help employees become brand ambassadors for their companies. FEATURES/FUNCTIONALITY: EveryoneSocial provides tools to help roll out a successful employee advocacy or social selling...
by Klaudia Tirico | Apr 18, 2017 | Industry News
HubSpot has announced a partnership with video creation platform Shakr to launch StoriesAds.com, a platform that helps marketers create video content for Instagram’s vertical format. The platform is designed to provide advertisers and marketers the tools they...
by Brandon Redlinger, Engagio | Apr 14, 2017 | Demanding Views
For years, targeting key accounts has been a cornerstone of effective B2B growth. The ITSMA pioneered the concept of account-based strategies over a decade ago, reporting that it “delivers the highest return on investment of any B2B marketing strategy or tactic....
by Klaudia Tirico | Apr 14, 2017 | Industry News
BrightFunnel, a marketing attribution platform, has announced the appointment of Chris Mann as Chief Product Officer. Mann will be responsible for leading product innovation to empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn,...
by Carol Krol | Apr 12, 2017 | Industry News
Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The...
by Klaudia Tirico | Apr 12, 2017 | Blog
In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and...
