by Klaudia Tirico | Oct 20, 2016 | Industry News
Wipro Limited, an IT services company, announced that it has agreed to acquire global cloud services company Appirio for $500 million. Appirio is known as a systems integrator that helps customers run Salesforce and Workday software. Wipro will consolidate its...
by Klaudia Tirico | Oct 19, 2016 | Industry News
The Wall Street Journal reported that Salesforce had eyes on acquiring more than a dozen public companies, according to a recently leaked internal presentation for its board members. The confidential May 2016 presentation, titled: M&A Target Review, was found...
by Brian Anderson | Oct 19, 2016 | Blog
Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution...
by Klaudia Tirico | Oct 18, 2016 | Industry News
Infogroup Media Solutions, the business and consumer multichannel marketing data division of parent Infogroup, has launched IMS Business Genetics to extend its data offerings for B2B marketers, according to the company. Infogroup Media Solutions said Business Genetics...
by Brian Anderson | Oct 18, 2016 | Case Studies
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement within its partner channel, as well as grow relationships with newly added partners from a recent acquisition. The Challenge In 2014, IBM...
by Brian Anderson | Oct 17, 2016 | Industry News
Data-driven marketing agency Stirista unveiled a new Google Chrome browser extension that it said will enable B2B marketing and sales professionals to collect verified contact information from prospects’ LinkedIn profiles. The solution, named Scout, aims to...
by Klaudia Tirico | Oct 17, 2016 | Solution Spotlight
Quark’s Content Automation Platform is designed to help marketers create, manage and share content by migrating organizations from document management to creating reusable content components. FEATURES/FUNCTIONALITY The platform consists of a central content...
by Brian Anderson | Oct 14, 2016 | Industry News
Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by the marketing automation consultancy LeadMD. The research shows that only 18% say that they are able to track leads through the funnel from...
by Doug Sechrist, Infusionsoft | Oct 14, 2016 | Demanding Views
As a B2B marketer, my mission is to drive revenue. This mission is one that I’ve been privileged to take on time and time again to multiply the customer base at several of the top enterprise software companies on this planet. From early days at Eloqua to Five9...
by Klaudia Tirico | Oct 13, 2016 | Industry News
Content curation software provider Curata announced it has developed a content marketing platform designed to enable marketers to plan, manage and measure content’s impact throughout the marketing and sales funnel. Called Curata CMP, the solution blends...
by Brian Anderson | Oct 12, 2016 | Industry News
InsideView announced it has launched a Microsoft-branded version of its market intelligence platform that enables sales reps to locate and leverage data, insights and connections within Microsoft Dynamics 365. The new version of the platform, Insights 4.0, also...
by Carol Krol | Oct 12, 2016 | Blog
I attended Dreamforce last week, Salesforce’s annual marketer takeover of the city of San Francisco, and I know two things: Like many of my colleagues in the industry, I’m playing catch-up this week with emails, projects and customer requests; and...
