by Andrew Gaffney | Aug 9, 2016 | Blog
When you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects. That vernacular is starting to shift a bit, though. At a recent...
by Carol Krol | Aug 9, 2016 | Financial News
Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate...
by Klaudia Tirico | Aug 8, 2016 | Solution Spotlight
Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication tactics to drive B2B marketers’ lead generation programs. The solution features an ABM-centric data management platform (DMP)...
by Klaudia Tirico | Aug 8, 2016 | Industry News
Cision, a cloud-based PR software provider, has appointed global marketing industry veteran Kevin Akeroyd as its CEO, effective today. He succeeds Peter Granat, who will transition to Chairman of the Cision Board of Directors. Akeroyd joins Cision from Oracle...
by Brian Anderson | Aug 8, 2016 | Industry News
Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports. Dentsu Aegis will incorporate Merkle’s data-driven...
by Olivia LaBarre | Aug 5, 2016 | Industry News
Autopilot, an email marketing and automation software provider, has released a new lead generation channel called Proactive Headsup. The new channel helps marketers engage personally with first-time website visitors and convert them into leads. This is done...
by Jeff Day, Highspot | Aug 5, 2016 | Demanding Views
A revolution is happening in sales enablement, breaking the logjams of the past to help organizations achieve double-digit improvement in sales conversion rates and revenue growth. The driver? Technology designed for usability. In form and function, modern sales...
by Olivia LaBarre | Aug 4, 2016 | Industry News
Referral marketing software provider Amplifinity has launched a streamlined version of its platform, called Amplifinity Base. The company says that the new product will help marketers launch referral programs more quickly — in seven days, to be exact. As part of...
by Brian Anderson | Aug 3, 2016 | Industry News
Salesforce has reached an agreement to acquire Quip, a word processing, spreadsheet and collaboration platform, for approximately $582 million, not including Salesforce Ventures’ existing investment in Quip, according to recent SEC filings. The acquisition is a...
by Audrey Goodson Kingo | Aug 3, 2016 | Industry News
As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling content, investing in predictive and ABM technology, and enabling their...
by Olivia LaBarre | Aug 2, 2016 | Financial News
Two providers of content engagement solutions announced that they’ve secured new funding to help expand reach, infrastructure and product development — a sign that interactive content is gaining prominence within the B2B marketplace. Interactive content...
by Audrey Goodson Kingo | Aug 2, 2016 | Blog
Coca-Cola recently hit a marketing home run when pop artist Selena Gomez posted a picture of herself on Instagram holding the company’s iconic glass bottle. The photo became the most-liked of all time on the social media site, earning a whopping 5.1 million...
