by Kim Zimmermann | Aug 1, 2014 | Industry News
IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance. Key features of DMS Analytics 2.0 include:...
by Brian Anderson | Jul 31, 2014 | Industry News
HubSpot’s plans to launch an IPO later this year could be stalled by the departures of David Cancel, Chief Product Officer, and Elias Torres, VP of Engineering, which were announced in a blog post by HubSpot CEO Brian Halligan. In the blog, Halligan noted...
by The Demand Gen Report Staff | Jul 30, 2014 | Industry News
More than 1,000 attendees gained insights from their peers and industry thought leaders during Demand Gen Report inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B...
by Brian Anderson | Jul 29, 2014 | Demanding Views
By Brian Kelly, CMO, InsideView Marketing and sales departments in most companies are not working cohesively. This disconnect creates a less-than-effective strategy to develop long-lasting relationships with leads. Marketers traditionally gather minimal information...
by Brian Anderson | Jul 29, 2014 | Solution Spotlight
VideoShare is a new solution from uStudio positioned to help organizations share videos and measure their use across sales, marketing and services operations. VideoShare is a new solution from uStudio positioned to help organizations share videos and...
by Kim Zimmermann | Jul 29, 2014 | Industry News
Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications....
by Brian Anderson | Jul 28, 2014 | Industry News
Salesforce unveiled Salesforce1 Sales Reach, which brings together Salesforce1 Sales Cloud, Pardot and Communities into a new solution that is designed to help sales teams deploy personalized, one-on-one campaigns to accelerate the buying journey. “In this new...
by Brian Anderson | Jul 25, 2014 | Industry News
Marketo announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year. “Across the board, we delivered a strong quarter as customers adopted our customer engagement platform and purchased new applications such as...
by Kim Ann Zimmermann, Managing Editor | Jul 24, 2014 | Industry News
Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more...
by Brian Anderson, Associate Editor | Jul 22, 2014 | Industry News
LinkedIn has entered a definitive agreement to acquire Bizo, a business audience marketing platform provider. The deal is valued at $175 million, with 10% being paid in company stock and the remainder in cash, and is expected to close in Q3 2014. “This gives LinkedIn...
by Brian Anderson | Jul 22, 2014 | Solution Spotlight
Terminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy. Terminus is a platform that provides B2B marketers with a more holistic approach to targeting...
by Hayley Mullen, Content and Community Manager, Uberflip | Jul 22, 2014 | Demanding Views
By Hayley Mullen, Content and Community Manager, Uberflip I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies...
