by Brian Anderson | Apr 23, 2014 | Industry News
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content. Demand...
by Glenn Taylor, Associate Editor | Apr 23, 2014 | Industry News
To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant...
by Brian Anderson | Apr 22, 2014 | Industry News
ON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service...
by Brian Anderson | Apr 22, 2014 | Demanding Views
By Loren Padelford, EVP of Sales, Skura Corporation Companies are now required to hone their sales and marketing efforts to the individual needs and interests of each prospect in order to provide positive customer experiences amid the cacophony of today’s...
by Brian Anderson | Apr 22, 2014 | Solution Spotlight
The KnowledgeTree content marketing app for Salesforce matches relevant content to leads and opportunities. The tool is designed to identify the most germane, current and effective content for each sales interaction with prospects. The KnowledgeTree content...
by Sal LoSauro, Senior Editor | Apr 21, 2014 | Industry News
Jesse Hopps, Founder and CEO of Demand Metric, said one of the key challenges for companies looking to improve their sales enablement process is a lack of a common definition. The strategy is defined by its functions rather than benefits, he explained during a keynote...
by Brian Anderson | Apr 18, 2014 | Industry News
DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects. DiscoverOrg and Marketo joint customers can...
by Brian Anderson | Apr 17, 2014 | Industry News
Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best...
by Brian Anderson | Apr 17, 2014 | Industry News
SAVO Group unveiled Sales Process Pro, a new application designed to improve sales efficiency and productivity, at its 2014 Sales Enablement Summit. The platform encompasses a wide variety of activities — from training reinforcement, automated proposal creation and...
by Kim Zimmermann | Apr 17, 2014 | Industry News
Act-On Software has secured $42 million in funding, bringing the company’s total venture capital financing to $74 million since it was founded in 2008. This round of funding, led by Technology Crossover Ventures (TCV), will be used to grow the business on a...
by Kim Ann Zimmermann, Managing Editor | Apr 16, 2014 | Industry News
Marketo’s new calendar and personalization tools were among the topics that generated buzz at the 2014 Marketing Nation Summit. In addition, a lot of the discussion centered on content, predictive analytics and the role of marketers as innovators in their...
by Brian Anderson | Apr 15, 2014 | Demanding Views
By Jeff Pedowitz and Kevin Joyce, The Pedowitz Group In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
