by Kim Zimmermann | Jun 18, 2013 | Solution Spotlight
SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event,...
by Kim Zimmermann | Jun 18, 2013 | Industry News
Vidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform....
by Kim Zimmermann | Jun 17, 2013 | Industry News
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce...
by Demand Gen Report Team | Jun 17, 2013 | Industry News
B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.” The online survey was sponsored by SAP’s Ariba, Inc. and...
by Demand Gen Report Team | Jun 14, 2013 | Industry News
Just a week after spending $2.5 billion on ExactTarget, Salesforce has acquired business intelligence and analytics startup EdgeSpring. The details of the deal were not disclosed. “Business intelligence and analytics in the enterprise is massively painful and...
by Kim Zimmermann | Jun 13, 2013 | Industry News
Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services. The revenue optimization solution provider was nominated for its continuous...
by Kim Zimmermann | Jun 12, 2013 | Industry News
BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Jim Yu, Founder...
by Kim Zimmermann | Jun 11, 2013 | Demanding Views
Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc. For marketing organizations, live and on-demand webinars present a great opportunity to engage with customers and identify potential prospects. Of course, to do that, you first need to have people actually...
by Kim Zimmermann | Jun 11, 2013 | Solution Spotlight
Ifbyphone, a provider of voice-based marketing automation, has integrated its call tracking data with Google Universal Analytics. This enhancement enables Universal Analytics users to view rich, context-specific call tracking data alongside their other marketing...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process of developing targeted campaigns by intelligently and automatically managing the timing and distribution of content. Features include:...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals that duplication isn’t necessarily a dead end to sales. A new study, titled: “Duplicate Leads: Unrealized Value or Waste of Time?” and...
by Kim Zimmermann | Jun 10, 2013 | Industry News
ANNUITAS announced the addition of Jason Stewart, a recognized B2B demand generation veteran, as its VP of Demand Generation. Stewart, formerly Director of Marketing for Demandbase, brings extensive experience in driving integrated demand generation programs and...
