by Demand Gen Report Team | Jul 14, 2009 | Demanding Views
DemandGen Report recently caught up with BAO’s President Jim Higgins to learn how the company has broadened its services offering to help industry leaders deal with the realities of the economic downturn. In addition to putting more emphasis on the mid-market...
by Demand Gen Report Team | Jul 6, 2009 | Demanding Views
Step 1) Get your costs accounted for. Determine how much you’re spending on each marketing activity. Put in place a cost tracking system that can relate all direct and indirect costs to specific campaigns. For BtoB marketers, this includes the costs that...
by Demand Gen Report Team | Jun 29, 2009 | Demanding Views
Furthermore, according to Jim Lenskold, president of the Lenskold Group and a noted author and expert on marketing ROI, if only 2% to 10% of leads generated actually end up as closed sales, then a full 90% to 98% percent of leads are leaking out of the sales funnel....
by Demand Gen Report Team | Jun 23, 2009 | Demanding Views
DemandGen Report: During the recent book tour for “Digital Body Language” you spoke at many marketing events and workshops. What are some of the new pain points and questions you are hearing out in the marketing now?Steve Woods: A lot of the conversations lately are...
by Demand Gen Report Team | Jun 16, 2009 | Demanding Views
The need to better align the sales and marketing organizations is generally well-known. These two organizations are connected through their shared roles in motivating customer purchase activities and divided by different cultures concentrating on different portions of...
by Andrew Gaffney | Jun 9, 2009 | Demanding Views
Marketo’s new release of Sales Insight, a 100% native Force.com social sales application designed to help sales understand, prioritize,and interact with the hottest leads and opportunities. Borrowing a page from popular social networking sites such as Facebook,...
by Demand Gen Report Team | Jun 3, 2009 | Demanding Views
But how exactly is document management moving from the old and inefficient applications to the new and more dynamic ones that are taking over today? The answer is in the basic social networking applications most of us use everyday – Facebook, Yelp, LinkedIn and host...
by Demand Gen Report Team | May 26, 2009 | Demanding Views
Consider that 90% of the prospect’s buying process happens without engaging any sales rep! Customers and prospects are in control of how and when they engage with any vendor. With that in mind, marketers need to make sure that their company and solutions are...
by Demand Gen Report Team | May 19, 2009 | Demanding Views
By radically implementing integrated lead generation & nurturing technologies, Marketing can have a huge and measurable effect on sales. If your website is a thought leadership hub, the impact can be exponential. New marketing automation technology enables your...
by Industry Analyst | May 12, 2009 | Demanding Views
As businesses become aware how it can help them put a human touch to their online image, how it can help them interact with customers, engage online audiences, get feedback and leverage word of mouth marketing and awareness, the question “how can some of this...
by Demand Gen Report Team | May 4, 2009 | Demanding Views
In this introductory article and in a series of follow-on articles, we will explore the idea that organizations can gain much more than mere lead generation by instituting a closed loop contact-to-contract lead measurement process and then acting decisively on the...
by Demand Gen Report Team | Apr 28, 2009 | Demanding Views
As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming these challenges to prioritize lead quality over lead quantity....
