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Salesforce Informatica Integration mobile app login page is seen on an iPhone. Salesforce is an American cloud based software company known for its CRM service platform.

Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond...

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Business man working on virtual touch screen presses abbreviation: ABM. Concept of Account Based Marketing ( ABM ). Business Web Marketing Technology.

How B2B Marketers Can Resuscitate Their Failing ABM Programs

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly…

Industry News August 28

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Using Content & SEO Strategies To Turn Websites Into Lead Gen Machines

Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter…

Blog August 27

How To Adapt Ad Content To The Buyer’s Journey

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.

Demanding Views August 23