Demand Gen Report
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....
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The Optimal Time To Connect Via Email, Revealed: ZoomInfo Research
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply…
Industry News September 17
B2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…
Industry News September 16
The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners
Although I love diving into conversations about AI, but many tend to circle around the same topics — its risks, ethics and potential — often ending with the familiar refrain…
Industry News September 14
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