Demand Gen Report

DGR Bombora Ajit Thupil Adapting to the AI Mediated Buying Cycle

Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers

For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....

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DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network

News Brief

Demand Gen Report 2026 ABM Benchmark Survey Account Based Marketing, ABM strategy, business growth, marketing analytics, yellow sticky notes

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Blog

Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Case Studies

Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

News Brief

Latest Posts

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AI’s Impact On Modern Marketing: From Overwhelmed To Overachieving

As it grows more difficult to stand out in an overcrowded marketplace, marketing leaders’ roles are harder than ever: Brands now face the dual task of not only personalizing content…

Demanding Views September 13

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Amplemarket Releases AI Personal Assistant, Duo

Amplemarket, an AI sales copilot, launched Duo, an AI product designed to serve as a personal sales assistant by offering business insights, conducting research, creating workflows and guiding reps through pipeline.

Industry News September 13

A person is using an AI powered document computer, with digital documents and forms floating in the air around them

Goldcast Announces ‘Brand Voice’ Tool To Help Fuel AI Content Engines

Goldcast, an AI-powered video campaign platform, built Brand Voice, a new feature designed to create custom voice profiles with the goal of generating publish-ready content in a brand’s specific tone and…

Industry News September 13