Demand Gen Report
Compliance Meets Creativity: The Role of AI in B2B Video Strategies
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for...
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Pitchit Raises $2.5M In Seed Funding; Introduces Lead Qualification As A Service Platform
Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include…
Industry News July 24Zilliant’s Infusion Of AI Across The Pricing Lifecycle
Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing…
Solution Spotlight July 24Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more…
Industry News July 24