8 Ways To Unlock The Power Of Engagement Data

8 Ways To Unlock The Power Of Engagement Data

Aired On: June 18, 2020 @ 2 PM ET / 11 AM PT

In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways to utilize engagement data to penetrate target accounts, align teams and drive scalable growth.

In this session, you will discover how to use engagement data to:

  • Develop an aligned and data-driven ABM motion;
  • View early-stage metrics to track accounts and buying units;
  • Measure territory health as well as campaign follow up; and
  • Allocate budget and resources thoughtfully.


Charm Bianchini Charm Bianchini

Charm Bianchini Klaudia Tirico
Demand Gen Report

View The Webcast:

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series