Aired On: June 18, 2020 @ 2 PM ET / 11 AM PT
In today’s environment, most companies know that an account-based approach is the path to revenue. But many still struggle with using engagement data strategically to unlock its power. Join LeanData’s VP of Growth Marketing Charm Bianchini for a webinar on Thursday, June 18 to learn 8 ways to utilize engagement data to penetrate target accounts, align teams and drive scalable growth.
In this session, you will discover how to use engagement data to:
- Develop an aligned and data-driven ABM motion;
- View early-stage metrics to track accounts and buying units;
- Measure territory health as well as campaign follow up; and
- Allocate budget and resources thoughtfully.
Speaker(s)
Charm Bianchini
LeanData
Klaudia Tirico
Demand Gen Report
