Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often they use generic content that doesn’t get personal enough. But, there is a way to tap your top targets with a personalized message that drives engagement and converts leads.
Join Robert Strohmeyer, Account-Based Marketing Evangelist & Director of Sales Engineering at Demandbase, will discuss how account-based marketing can drive personalized content that delivers results, including:
- Core principles of account-based marketing;
- Best practices for on and offsite personalization; and
- A look inside companies that have driven growth with account-based marketing.
View now and learn how to reach your top targets with more personalized content.
