Power Up Your Customer Engagement With Content Experience

Power Up Your Customer Engagement With Content Experience

Aired On: Jan. 20, 2022 @ 2 PM ET / 11 AM PT

It can cost you up to 25X more to acquire a new customer than it does to retain your current ones. It’s almost unbelievable, but it’s true. If you ever wanted a reason to revamp your customer marketing and customer experience (CX) strategy, now you have it!

During this webcast, Upasna Chandna, Director of Customer Marketing at Uberflip, will sit down with two customers — Jeannie Ruesch, Director of Marketing at Bill.com, and Casey Nighbor, Content Marketing Manager at TrueBlue — to discuss the secrets of converting ordinary conversations with your customers into extraordinary experiences that increase retention. They’ll also share some unique and creative ways to orchestrate cross-channel lifecycle marketing programs that are personalized to each customer and their own journey.

You’ll get first-hand insight to unique CX strategies created by these three marketing professionals.

During this session, you’ll learn:

  • What customer engagement means to these three marketing leaders and their respective companies;
  • How content experience lives at the heart of customer engagement; and
  • Tips and tricks on how to create meaningful and memorable customer experiences.

Jeannie Ruesch Jeannie Ruesch

Casey Nighbor Casey Nighbor

Upasna Chandna Upasna Chandna

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