The Latest Shifts In B2B Buyer Behavior

New Trends And Real-World Insights From The 2016 Research

This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:

where they typically see breakdowns in the marketing/sales process;
what validation steps they are adding to the buying process;
how they involve peers in the selection phase;
where they look for information;
what kind of content they are looking for at different stages, and how they move through the funnel.