B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth
In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…
Blog February 25
Latest In: AdRoll
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track…
Blog February 23
What B2B Marketers Learned at Advertising Week 2025
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
Blog October 15
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Advertising Week New York 2025 is Here
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…
Blog October 6
Two B2BMX Sessions Added to AW New York
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…
Blog September 29
NextRoll Promotes Roli Saxena To CEO
NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…
Industry News November 14
NextRoll Names Robin Bordoli As New CEO
NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli…
Industry News August 13
AdRoll Group Rebrands As NextRoll, Unveils Marketing Platform Services
AdRoll Group, known for its services RollWorks and AdRoll, has rebranded itself as the marketing and technology company…
Industry News September 10
RollWorks Unveils Account Scoring Capabilities
RollWorks, an ABM platform and division of AdRoll Group, has launched a new account scoring feature designed to…
Industry News August 29
AdRoll Group CEO: B2B Orgs Must Focus On Promoting Customer Growth In The ABM Renaissance
The B2B marketplace has been in an ABM renaissance, if you will, for the past several years. The…
Industry News November 28
Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers…
Case Studies May 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
