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How AI Enrichment Turns Disconnected Data Into Faster Action

Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…

Blog September 16
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AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot

AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot

Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…

News Brief August 31
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth

In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…

Blog February 25
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B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing

Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track…

Blog February 23
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What B2B Marketers Learned at Advertising Week 2025

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…

Blog October 15
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
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Today’s Agenda for the B2BMX Lounge at Advertising Week New York 2025

Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…

Blog October 9
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
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Advertising Week New York 2025 is Here

The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…

Blog October 6
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Antonella Bonanni b2bmx Chris Cannon Chris Drago Cognizant Decoding Growth Enhancio Gina Kleiner Izzie Rivers John Webb Justin Cooke LinkedIn Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sparks TechFinitive.com US Deloitte Digital WSJ Institute
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Two B2BMX Sessions Added to AW New York

The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…

Blog September 29
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NextRoll Promotes Roli Saxena To CEO

NextRoll Promotes Roli Saxena To CEO

NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…

Industry News November 14
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NextRoll Names Robin Bordoli As New CEO

NextRoll Names Robin Bordoli As New CEO

NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli…

Industry News August 13
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