The Demand Gen Engine: Why Evaluation Is Being Curated by AI
A buyer opens a browser tab and types, “Best solutions for…” Before a single traditional search result appears,…
Demanding Views July 7
Latest In: Answer Engine Optimization
Rampiq Reveals What Content AI Search Engines Cite Most In B2B
Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…
News Brief June 30
DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist
Key Takeaways AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…
Feature June 24
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
The Demand Engine: Why B2B Awareness Is About Relevance, Not Reach
For years, B2B awareness was built on reach. Marketing teams measured success through impressions, event attendance, email lists,…
Demanding Views June 16
Conductor Introduces AgentStack to Scale AI Search Visibility
Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The…
News Brief April 30
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…
Demanding Views April 24
Informa TechTarget Launches Two New Content Solutions
Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the…
News Brief March 30
G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…
Feature January 28
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…
News Brief October 28
Resources
