Latest In: audience targeting

ABM ABX audience targeting B2B audience activation buying groups Data as a Service demand generation First-party Data media activation pharosIQ
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS Modern inbound marketing strategy concept showing professional using a giant magnet to attract potential customers through mobile technology.

pharosIQ Launches atlasIQ B2B Audience Activation, DaaS

Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…

News Brief June 30
Amazon Ads Amazon DSP audience targeting B2B advertising connected TV LinkedIn LinkedIn CTV Ads Microsoft Monetize professional audiences streaming TV
Amazon Ads, LinkedIn Collaboration Focused on CTV Apple iPad Air with multinational entertainment company Amazon Prime Video

Amazon Ads, LinkedIn Collaboration Focused on CTV

Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…

News Brief June 1
AI in Marketing attribution audience targeting B2B marketing digital engagement location based marketing media planning omnichannel media paid media video marketing
DGR Blue Bite's Matthew Shay Q&A

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…

Feature May 6
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AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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