Latest In: audience targeting

ABM ABX audience targeting B2B audience activation buying groups Data as a Service demand generation First-party Data media activation pharosIQ
pharosIQ Launches atlasIQ B2B Audience Activation, DaaS Modern inbound marketing strategy concept showing professional using a giant magnet to attract potential customers through mobile technology.

pharosIQ Launches atlasIQ B2B Audience Activation, DaaS

Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…

News Brief June 30
Amazon Ads Amazon DSP audience targeting B2B advertising connected TV LinkedIn LinkedIn CTV Ads Microsoft Monetize professional audiences streaming TV
Amazon Ads, LinkedIn Collaboration Focused on CTV Apple iPad Air with multinational entertainment company Amazon Prime Video

Amazon Ads, LinkedIn Collaboration Focused on CTV

Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…

News Brief June 1
AI in Marketing attribution audience targeting B2B marketing digital engagement location based marketing media planning omnichannel media paid media video marketing
DGR Blue Bite's Matthew Shay Q&A

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments…

Feature May 6
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series