Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief June 4
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ,…
Feature April 2
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
Industry News March 22
Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…
Industry News October 1
Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…
Demanding Views June 12
