How to Connect CTV Spend to Real B2B Business Outcomes
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature September 16
Latest In: connected TV
Smartly Brings Social Advertising Speed With New Roku Partnership
Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the…
News Brief July 13
How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…
Case Studies July 9
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Amazon Ads, LinkedIn Collaboration Focused on CTV
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…
News Brief June 1
How Marketers Can Win as TV and Ecommerce Converge
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…
News Brief May 14
tvScientific Unlocks Pinterest Audiences for CTV Campaigns
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…
News Brief April 28
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it…
Feature February 25
WunderKIND Ads, Yahoo Expand Access to CTV Moments
WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause…
News Brief January 6
Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views December 22
Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…
News Brief December 9
StackAdapt Expands ABM Ecosystem with New Integrations
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief November 24
Resources
