B2B advertising buying journey demand generation Dreamdata LinkedIn Ads measurement multi-touch attribution paid media ROAS Steffan Hedebrandt
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature
July 6
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief
July 1
ad performance advertising platforms B2B advertising B2B marketing customer journey Dreamdata LinkedIn marketing benchmarks paid social budgets ROAS
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief
March 23
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
