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Latest In: engagement

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Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16
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Salesforce Unveils Einstein ABM, Aims To Bridge Marketing And Sales Engagement Efforts

Salesforce Unveils Einstein ABM, Aims To Bridge Marketing And Sales Engagement Efforts

Salesforce has announced the launch of Einstein ABM, an end-to-end B2B marketing solution designed to help marketing and…

Industry News June 8
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AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace

AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace

AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the…

Industry News May 30
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