Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…
Feature September 16
Latest In: gen z
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
Generational Shifts Reshapes B2B Selling Landscape
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…
News Brief December 16
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Gen Z Buying Characteristics in the Age of AI
TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences…
News Brief October 7
AI Usage by Desk Workers Jumps in Salesforce Survey
A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace…
News Brief July 21
B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll
An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic…
News Brief June 17
The Next Generation of B2B Buyers is Here — And They Expect a B2C Experience
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought…
Demanding Views June 6
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…
Feature April 16
NRF 2017: What B2B Companies Can Learn From Retailers
The B2B and B2C landscapes are quite different, but there are some things the two industries can learn…
Blog January 24
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