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Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers

At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…

Industry News May 16
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Silverpop Grows Reseller Channel And Adds EU Data Center

Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its…

Industry News May 9
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Get Your Email Program Organized With Marketing Automation

By Ellen Valentine, Product Evangelist, Silverpop In the old days of email marketing, batch and blast was the…

Demanding Views March 5
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