Demand Gen Report 2026 Trends: SurveyMonkey’s Katie Miserany
B2B Marketing Has Changed More In Two Years Than In The Last Ten. Here’s What Matters Now. If…
Demanding Views January 1
Latest In: Integrated Marketing
Alloy Acquires Digital Marketing Agency Hot Sauce
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…
News Brief November 26
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
Leadpages Acquires Glorify to Streamline Campaign Creation
Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s…
News Brief July 21
How BAM Advertising Transformed Lead Generation with CallTrackingMetrics
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…
Case Studies July 10
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…
News Brief June 16
How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands
Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…
Demanding Views May 9
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
Redbrick Acquires Premium Newsletter Ad Platform Paved
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter…
News Brief March 11
Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time,…
Case Studies March 6
Goldcast Expands Leadership Team with New CMO and CPO Appointments
Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer…
Uncategorized February 27
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
