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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Coronavirus Concerns Cancel Many Spring Marketing Conferences

While Spring normally marks the start of conference season in the marketing community, concerns around the coronavirus outbreak have forced the cancelation or postponement of a number of events this year. Adobe, SalesLoft, Oracle and Demandbase are among the marketing technology leaders canceling or postponing their upcoming in-person events.

Shasta Ventures Launches Platform Designed For Early-Stage Startups

Shasta Ventures unveiled a program designed to assist early-stage companies to accelerate growth by applying best practices in sales, marketing and customer success. The Shasta Ignite platform includes a dozen industry expert mentors and teachers, content modules, events and workshops, according to a company announcement.

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda…
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