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Demand Generation Strategies
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Friday, 17 May 2013 11:06 |
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 Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data.
The new release of Lattice salesPRISM expands the cloud-based platform’s use of social information. Company officials noted that salesPRISM continually monitors social data allowing for a comprehensive understanding of trending activities such as posts, job listings or firmographic data. By combining it with other Big Data and proprietary data sources and applying predictive analytics, salesPRISM directs sales and marketing to the leads with the greatest propensity to buy.
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Industry News
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Friday, 17 May 2013 07:23 |
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 Shares of Marketo will start trading this morning at $13 a share, company officials announced.
Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol "MKTO."
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Industry News
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Written by Matthew S. McKenzie
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Thursday, 16 May 2013 09:44 |
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 At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It's an interesting and relevant topic, given some of the announcements being made this week at the Silverpop Amplify 2013 event.
Silverpop recently announced Email Insights — an application, built in conjunction with email analytics provider Litmus that allows marketers to preview and control how their email renders across multiple platforms and devices. In addition, Silverpop has unveiled Universal Behaviors, a much broader data-integration and behavioral marketing platform.
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Rich Media
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Wednesday, 15 May 2013 11:49 |
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In today’s digital world, B2B buyers have come to expect more personalized content. This infographic from Pardot outlines the benefits and opportunities for expanded use of personalization.
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Demand Generation Strategies
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Written by Matthew S. McKenzie
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Tuesday, 14 May 2013 17:17 |
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 At last year’s SiriusDecisions Summit, the big news was the firm’s updated Demand Waterfall — a well-known and widely adopted approach to multi-channel lead sourcing. This year’s Summit, held last week in San Diego, focused on how B2B marketers have (or in some cases have not) adopted the updated Demand Waterfall.
At the same time, the Summit also offered an interesting look at how changing technology and new content trends continue to rewrite the rules of the B2B marketing game.
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Bulletin Board
Download Demand Gen Report’s 2013 Content Preferences Survey for the latest research on the content that matters most to B2B buyers.
Solution Spotlight
 SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and link tracking services.
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DGR TV
John Clese, Avectra
Demanding Views
 By Brian Vass, VP of Marketing, Qvidian
We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How depressing! One of the key reasons these organizations are out of alignment is content — where to find it, which pieces are most up-to-date, and which are best suited for this specific prospect.
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Industry Events
When? August 19-22
Where? Hynes Convention Center - 900 Boylston Street - Boston, MA
That’s right, the INBOUND conference is a must-attend event for marketers worldwide to experience the inbound marketing movement by learning, watching, using, talking, and networking for four whole days in the heart of Boston’s emerging tech scene.
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When: April 8-10, 2013.
Where: Hilton San Francisco Union Square - 333 O'Farrell St., San Francisco, CA.
No matter what time of year you visit San Francisco, you’ll find plenty of things to see and do. San Francisco is home to world-class restaurants, breath-taking sites and beautiful scenery.
Tweet with us: #mus13
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Achieving Measurable Marketing Results Across The Enterprise
Date: June 26, 2012 Time: 8am - 12pm Where: MacArthur Park Restaurant in Palo Alto, CA
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September 4-5-6, Columbus Convention Center
Columbus, Ohio USA
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