Demand Gen Report

Act-On Software, cloud-based integrated marketing automation software provider, announced Q1 2013 results; 247% revenue and 100% employee increase compared to the same time last year.

The Act-On Partner Ecosystem (APEX) program, which began in Q3 2012, has also seen notable success. Act-On reported that the APEX program has increased its total number of partners to 287. In addition, Act-On rolled out the Agency Control Panel feature. This tool enables agency partners with a single sign-on management interface to provision, manage and report on multiple Act-On accounts. Agencies using this feature can provide clients with revenue impact report that measure campaign performance from initial lead generation to customer acquisition, according to company officials.

Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost sales efficiency.

Leadspace solution enables marketers to precisely target their ideal customer and optimize the time, effort and money spent to convert the most valuable prospects, according to company officials.

More than ever, B2B buyers rely on content – all types of content – to research and make purchasing decisions. That’s good news for content marketers working to validate their approach and secure more resources for their campaigns.

According to our 2013 B2B Content Preferences Survey, however, content marketers also face a growing number of challenges. Many buyers say they are overwhelmed by the amount of content available to them; they are more concerned about finding trustworthy content that focuses on hard data and demonstrable value, rather than still-typical sales messages.

Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns, according to this infographic from Infosys.  Are you monitoring what matters?