Demand Gen Report

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2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content
Research
Written by The Demand Gen Report Staff   
Wednesday, 04 March 2015 13:10

shadow DGR DG0019 SURV Content Preferences Feb 2015

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions.

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Skills Of The Modern Marketer
Rich Media
Wednesday, 25 February 2015 00:00

DGR-NL-IG-2-25-2015

Today's B2B marketing landscape is in a constant state of fluidity, and companies need to make sure they have the right marketers on their team to boost results. This infographic from Econsultancy highlights key skills modern marketers need to have in order to stay efficient and productive in the workplace.

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Study: Disconnect On Responsibility For Customer Experience
Industry News
Tuesday, 03 March 2015 09:38

Act-On-TransparentWhile 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On Software, in association with Gleanster Research.

The study 0f 750 B2B marketers examined their role in the customer lifecycle and supporting the customer experience.

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Swrve To Acquire Converser To Boost Mobile Marketing Engagement
Social & Mobile
Monday, 02 March 2015 09:27

Swrve logoSwrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email marketing campaigns, according to company officials.

Marketo, Oracle Eloqua and Tableau are among the partners that have pre-integrated with Swrve.

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ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms
Industry News
Friday, 27 February 2015 10:28

Zoominfo logoZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user's CRM or marketing automation solution.

The solution is also designed to flag inaccurate information and complete missing fields. This feature intends to keep information flowing into the CRM in the correct format, while also routing leads to the correct sales rep.

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Demanding Views

5 Tips For A Successful Global SEO Strategy

By Judd Marcello, Smartling

Judd Marcello2To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world.

Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Socialwhirled Aims To Align Multichannel Campaigns

SocialWhirled logoSocialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile and digital channels.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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