Demand Gen Report

Sales And Marketing Technologies That Are Ready For The Graveyard [Infographic]
Rich Media
Wednesday, 29 October 2014 00:00

DGR-NL-IG-10-29-2014

Are your sales and marketing teams haunted by technologies of the past? SAVO put together this infographic on these technology relics that can be pretty scary.

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Survey: Few Companies Align Their Demand Gen and Sales Training Efforts
Industry News
Tuesday, 28 October 2014 11:12

CorporateVisions logoOnly 10% of companies are completely coordinated in their level of demand generation and sales/training alignment, despite the fact that 40% of respondents believe optimal alignment does contribute to stronger lead conversion rates. Those are just some of the results from a recent survey by Corporate Visions that polled 420 B2B professional worldwide.

More than 15% noted that their efforts were uncoordinated, while 43% said their efforts were somewhat coordinated.

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Marketo Posts 54% Revenue Increase in Q3
Industry News
Monday, 27 October 2014 12:03

marketologoMarketo announced its third quarter results, highlighting revenue of $39.3 million, a 54% over the previous year. The vendor also noted that its customer count increased to 3,499 and subscription dollar retention rate rose to an average of 108%

The company is projecting Q4 revenue of $40.3 to $40.8 million and full-year revenue of $147.9 to $148.4 million

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Hootsuite Unveils Global Agency Partner Program
Demand Generation Strategies
Monday, 27 October 2014 08:42

hootsuite-horizontal-white-300x150
Hootsuite
has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies.

Announced at the company’s Connect via Hootsuite event in New York City, the program will provide members with training workshops, networking opportunities with industry leaders and support for specific business needs and client delivery models.

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Cloudwords Integrates With Oracle Marketing Cloud
Content Strategies
Thursday, 23 October 2014 08:32

Cloudwords-Oracle logosCloudwords, a translation management technology provider, announced that it has integrated with Oracle Marketing Cloud. The integration is designed to provide global marketers using Oracle technology the ability to automate the process of managing and localizing marketing content across international markets.

The integrations are intended for Cloudwords to offer support for Oracle’s newest technologies and to help users in their multilingual marketing initiatives.

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Demanding Views

Why Great Content Isn’t Enough to Generate Leads

By Hana Abaza, Director of Marketing, Uberflip

Abaza Hana UBERFLIPGood, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually customers.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Enhanced Contract Management With Apttus

Apttus logoApttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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