Demand Gen Report

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BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud
Industry News
Monday, 13 October 2014 08:22

BrightFunnel logoBrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application.

The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds — as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.

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LiveHive Announces New Content Tracking Features
Industry News
Friday, 10 October 2014 08:14

LiveHive logoLiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform.

The features are designed to give sales reps the information they need to enhance their customer engagement initiatives. Sales reps also can collect engagement analytics after a document has been downloaded, which is intended to provide users with real-time data on how potential buyers are interacting with their content. Another new feature also can alert users with information on individuals who had the document forwarded to them.

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HubSpot Prices IPO At $25 Per Share
Industry News
Thursday, 09 October 2014 14:12

HubSpot LogoHubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million.

Trading on the New York Stock Exchange under the ticker symbol “HUBS,” the company stated that shares became available on October 8, 2014. HubSpot has also granted a 30-day option for underwriters to purchase an additional 750,000 common shares to cover any over-allotments.

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Conductor Launches New Features For Web Presence Platform
Marketing Analytics
Thursday, 09 October 2014 08:21

C3-2014 logoConductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of content campaigns and help users understand their overall brand presence.

“Name-brand companies are still missing from organic search, and are taking the easy way out with paid advertising,” said Seth Besmertnik, CEO at Conductor, during his opening keynote session at the C3 Conference. “This should be motivation for other companies to revolutionize the way they engage their target audience with the right messaging.”

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The Challenges For Modern CMOs [Infographic]
Rich Media
Wednesday, 08 October 2014 07:51

orcl-mkt-cld chart of the week temp

The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in their effort to maximize ROI, while also providing tips to overcome these challenges.

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Demanding Views

The Do’s and Don’ts of Content Marketing

By Sean Crowley, Director of Marketing, NetProspex

Crowley Headshot 62x93 1Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.

But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

RingLead Offers Data Deduplication And Standardization

RingLead logoRingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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