Demand Gen Report

sign-up-banner--final
LearnPad Sees A 26x Growth In Marketing-Qualified Lead With Act-On
Demand Generation Strategies
Thursday, 13 March 2014 07:13

Act-On-LeapadLearnPad, a provider of educational tablet solutions and digital content, experienced a 26x growth in marketing-qualified leads (MQLs) after implementing cloud-based marketing automation technology from Act-On Software.

LearnPad had already been using an email marketing solution to manage its email campaigns, but lead quality and quantity were not meeting expectations, according to company executives. They needed a more dynamic, responsive marketing engine that could scale quickly and efficiently to their marketing efforts, and could be managed by a small marketing team.

Read more...
 
Brainshark For Work.com Offers Salesforce Integration
Industry News
Wednesday, 12 March 2014 17:27

brainshark logoBrainshark, a cloud-based business presentations solutions provider, launched Brainshark for Work.com, on the Salesforce1 AppExchange. The integration with Salesforce is designed to improve sales onboarding, training and prospecting, and accelerate overall sales performance.

Brainshark integrates with Work.com through the Salesforce Chatter profile. Once logged in, sales reps can see which Brainshark video-based courses they need to take, helping to streamline and accelerate onboarding.

Read more...
 
TreeHouse Interactive Adds New Features To Reseller View Solution
Industry News
Wednesday, 12 March 2014 16:20

Treehouse Interactive LogoTreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution.

The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new roles, providing partners with different levels of data access and features to suit different partner positions and needs.

Read more...
 
Content Scoring From Kapost Links Content With Business Results
Content Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 12 March 2014 11:47

shutterstock 178775504One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific pieces of content move buyers through the funnel.

To provide marketers with a clearer picture of how individual pieces of content are driving business results, Kapost launched a new content analytics feature called Content Scoring.

Read more...
 
Infographic: 7 Steps To A More Effective B2B Keyword Strategy
Rich Media
Tuesday, 11 March 2014 00:00

 

DGR-NL-IG-3-12-2014

For B2B marketers, developing a winning keyword plan starts with knowing your company, customers and competitors. But that’s just the beginning. Heinz Marketing assembled this infographic to help execute a keyword initiative that will impact your SEO.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 10 of 243

Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.

Read more...

Follow Us

 
 
 
Banner

Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

Read more...
 
#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

Read more...
 
SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Read more...