Demand Gen Report

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As Marketers Scramble To Comply With Canada’s Anti-Spam Law, Other Countries Could Follow
Industry News
Written by Brian Anderson, Associate Editor   
Wednesday, 09 July 2014 09:03

anti-spam photoAs the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar legislation.  

The law — which passed in December 2010 and went into effect July 1 — is designed to protect Canadian citizens from spam. Marketers are unable to send email, social media and text messages without a recipient’s consent.

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Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 09 July 2014 09:07

shutterstock 148850267B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look for ways to capture the attention of Millennial buyers as they rise through the ranks and move into decision-making roles.

Roughly one fifth (21%) of the participants in this year’s Content Preferences Survey are part of the Millennial generation, and that number will continue to grow. The Millennial generation is gradually growing into the B2B buyer role, and marketers need to understand what motivates and entices buyers in this age bracket compared to their more seasoned brethren.

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Vidyard Unveils Tool To Create Branded Video Channels
Industry News
Tuesday, 08 July 2014 08:19

vidyard logoVidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.

The majority of video content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand's ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

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Merkle Acquires RKG To Bolster Digital Agency Services
Industry News
Monday, 07 July 2014 15:24

merkle-rkg logosMerkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed.

This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest of the year. Between 2012 and 2013, Merkle experienced a net revenue increase of 43%.

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Orange Announces Salesforce Availability Via Cloud Hub
Industry News
Monday, 07 July 2014 09:13

Orange-Salesforce logosOrange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub.

The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at the Salesforce1 World Tour in Paris, France, combines the benefits of VPN networks with the tractability of Salesforce’s cloud computing model.

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Demanding Views

The Dos and Don’ts of Lead Nurturing

LBrubaker headshotBy Lauren Brubaker, Demand Gen Manager, NetProspex

 

Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand gen marketers should always have at the ready. Why? Because they tell you how your lead nurturing programs are performing, and lead nurturing is a demand gen marketer’s bread and butter.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Radius Helps Marketers Create Targeted Lists, Measure Campaign Performance

Radius logoRadius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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