Demand Gen Report

Why Do Your Customers Choose You?
Rich Media
Wednesday, 15 April 2015 00:00


Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to enhance the way salespeople present their messaging towards prospective buyers and increase closed deals.

Key Integrations Spotlight Day Two Of The Marketing Nation Summit
Industry News
Wednesday, 15 April 2015 10:08

Source: Marketo (via Twitter)Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo's Marketing Nation Summit.

Here are some highlights of the latest announcements made at the event:

Digital Marketing, Behavioral Scoring Tools Unveiled At Marketo’s Marketing Nation
Industry News
Tuesday, 14 April 2015 09:54

MKTGnation homepageNew digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo's Marketing Nation Summit. Here are a few highlights from some of the latest news:

InsideView Integrates With Marketo For Enhanced Lead Segmentation
Industry News
Monday, 13 April 2015 10:02

Insideview-Marketo placeitInsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted, segmented lists for highly personalized campaigns.

InsideView Target is designed to provide users accurate demographic, firmographic and social insights for a more holistic view of their target audience. Users can then use this data to help build personalized lists, designed to enhance targeting and engagement — while also producing better quality leads.

Salesforce Unveils Two Tools For Automated Campaign Tracking And Nurturing
Industry News
Friday, 10 April 2015 09:47

Salesforce-Intelligent Engagement Studio 2Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools.

Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with marketing-approved messaging, is expected to be available by the end of April. Intelligent Engagement Studio, a tool designed to help marketing and sales teams create adaptive nurture campaigns with testing and reporting capabilities, is expected to be in pilot in the second half of 2015.

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Demanding Views

5 Tips For A Successful Global SEO Strategy

By Judd Marcello, Smartling

Judd Marcello2To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world.

Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions.


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Socialwhirled Aims To Align Multichannel Campaigns

SocialWhirled logoSocialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile and digital channels.


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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.