Demand Gen Report

#LLCSeries: Reshaping The Demand Funnel To Better Benchmark The Buyer's Journey
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 22 July 2014 08:20

JustinGray LLSeries

The concept of a traditional buying funnel has been around since 1898, but reality is that today’s buying process is more circular. 

“The typical funnel model is a very linear and volume-driven process, but in reality, the buying journey today is much more complex,” LeadMD’s Justin Gray told the audience of his Lead LifeCycle Series webinar, titled: Benchmarking The Buyer’s Journey. The series runs through July 25 and sessions are available on demand.

Read more...
 
Study: 85% Fail To Connect Their Content To Business Value
Content Strategies
Monday, 21 July 2014 09:43

forrester logoForrester Research unveiled the results of its latest study, which revealed that while many B2B marketers are embracing content marketing, many are still early on in the journey from product-focused to relationship-building content.

According to the survey, 85% of B2B marketers fail to connect content activity to business value, even though roughly half (51%) of those surveyed state their content marketing strategies are mature. This ultimately prevents marketers from retaining customers and creating long-term relationships, according to the research.

Read more...
 
SAVO Unveils New Sales Productivity App
Industry News
Friday, 18 July 2014 08:56

SAVO logoSAVO Group announced the launch of Sales Presentation Pro, a tool designed to guide users through the PowerPoint presentation compilation process to expedite creation, maintain brand consistency and ensure regulatory compliance.

In the company’s Maturity Benchmark assessment of more than 300 customers, SAVO determined that only 38% of companies are effective at controlling sales content and messaging to ensure compliance with company policies and regulatory requirements. Sales Presentation Pro uses a Q&A wizard that applies business logic, content and industry priorities to recommend relevant presentation slides for final decks.

Read more...
 
#LLCSeries: Lattice Engine’s Brian Kardon On Preparing For Predictive Lead Scoring
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 17 July 2014 08:44

Kardon LLSeriesDemand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle.

DGR caught up with Brian Kardon, CMO of Lattice Engines, as he prepared for his webinar, The Evolution of Lead Scoring: From Rules Based to Predictive.

Read more...
 
The Changing Look Of Content: More Visual And Mobile [Infographic]
Rich Media
Wednesday, 16 July 2014 00:00

DGR-NL-IG-7-16-2014

Today’s B2B buyer is gravitating toward more visual content that that is easily accessible and viewable on multiple devices. B2B buyers are also consuming content more frequently, with 75% saying that they rely more on content than a year ago as they make buying decisions. Those are a few of the finding of Demand Gen Report’s 2014 B2B Content Preferences Survey highlighted in this infographic.

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 2 of 263

Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

Read more...

Follow Us

 
 
 

Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Read more...
 
INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

Read more...
 
2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

Read more...