Demand Gen Report

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BrightEdge Unveils Community Edition
Content Strategies
Monday, 25 August 2014 09:01

Brightedge logoBrightEdge unveiled a Community Edition of its content marketing platform, including access to Data Cube To-Go, a repository of content from across the web, and Content Optimizer To-Go, a recommendation engine for content optimization.

Community Edition is positioned as a free Google Chrome plug-in to help content marketers insight into the performance of digital content, competitor’s content, and receive performance-enhancing recommendations.

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Oracle Unveils Social Station For SRM Platform
Social & Mobile
Friday, 22 August 2014 08:57

Oracle logoOracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices.

The drag-and-drop capabilities of Social Station are intended to enable easier personalization with various modules. Users can also customize their view of social data, providing real-time updates on social targets.

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Uberflip Joins Content Scoring Trend With New Feature
Content Strategies
Thursday, 21 August 2014 09:44

uberflip logoUberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their content marketing efforts.

Content scoring has become an appealing feature for many content marketers, and a number of B2B vendors have added content scoring capabilities to meet this growing need. Kapost recently announced their content scoring feature for its content platform, and LinkedIn Business Solutions also offers content scoring features for its customers.

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6 Tips For Onboarding Success [Infographic]
Rich Media
Wednesday, 20 August 2014 00:00

DGR-NL-IG-8-20-2014

Equipping new sales hires with the right content and resources to get them up to speed quickly is a challenge for many organizations. This infographic from SAVO offers six tips to help get new hires started on the right foot.

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Marketers Refine Segmentation Strategies To Boost Lead Nurturing Success
Demand Generation Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 20 August 2014 10:30

lead-nurture-feature imageB2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects engaged during prolonged buying cycles.

More than half  (58%) of B2B buyers  spent more time researching purchase decisions than they did a year prior, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. As buying cycles grow longer and longer, marketers need to have a deep understanding of their prospective customers so their content and engagement have a positive impact on buyer decisions. By segmenting their lists, marketers will be able to tailor each message specifically to individual buyer’s expectations.

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Demanding Views

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

mintigo-john-bara2By John Bara, CMO, Mintigo

 I have been through multiple mergers and acquisitions in the software industry.  In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.

Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Sync Salesforce And MailChimp With ChimpSync

ChimpSync logoChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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