Demand Gen Report

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V12 Adds Customer Management Tool To Its Marketing Automation Platform
Industry News
Friday, 12 September 2014 08:51

V12Group logoV12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns.

The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is intended to combine customer management and acquisition data in a single platform.

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Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75%
Demand Generation Strategies
Thursday, 11 September 2014 08:38

SunGard SpearSungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow of leads to the company’s sales force. 

As a company that thoroughly tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either driving more leads into the top of the funnel, increasing the rate at which those leads convert into sales, or a combination of both. In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals.

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The Dos and Don’ts Of Email Delivery [Infographic]
Rich Media
Wednesday, 10 September 2014 00:00

DGR-NL-IG-9-10-2014

Marketers spend a great deal of time and effort crafting the perfect email, but ensuring that those emails land in the inboxes of potential buyers is just as important. This infographic from Vertical Response, a provider of online marketing tools, outlines the dos and don’ts to help your emails get seen.

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Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics
Demand Generation Strategies
Wednesday, 10 September 2014 09:08

generic market research imageWhile lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers.  Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year.

Those that are using lead nurturing are becoming more sophisticated in their tactics, with the overwhelming majority going beyond the traditional “drip” campaign. Nearly three quarters (73%) of respondents to date have complex lead nurturing strategies, sending different series of emails based on the actions/interests of the respondent.

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Social Selling Tools Playing A Bigger Role In The B2B Sales Process
Revenue Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 10 September 2014 08:49

socialsellinggenericOnce a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts.

According to recent LinkedIn research, 59% of buyers would think less of a sales person, and 53% would think less of that sales person’s company, if they made a cold call. However, 87% of B2B buyers had a favorable impression of a sales person who was introduced to them through someone in their professional network.

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Demanding Views

The State of Marketing: Incremental Evolution

By You Mon Tsang, CEO, OutMarket

YouMon TsangOver the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want.

While most marketers understand their work is changing, marketing tactics and strategies have sometimes been slow to follow suit. Our State of Marketing report, performed by Market Connections, reveals a world in which marketers embrace evolution, incrementally or even hesitantly.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Account Scoring With Zakscorer

Zakscorer logoZakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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