Pardotannounced a new relationship with Dell that will use Dell Cloud Business Applications to deliver its marketing automation software. The partnership is aimed at helping SMB companies use automation to create marketing programs that they can track and measure.
The Dell marketing automation solution offers services designed to get marketing organizations up and running quickly. It includes services for setting up email campaigns, developing web site forms and integrating Google AdWords and CRM systems. The Pardot package will include implementation services that are designed to speed adoption and time to value.
“We are excited to be partnering with Dell to offer our marketing automation solution to small and mid-sized businesses looking for ways to streamline their marketing,” said Adam Blitzer, COO, Pardot. “Our partner network allows us to spread the Pardot love even further, and we’re in good company as a part of Dell’s group of best-in-class, cloud-based solutions.”
The two companies say they will focus on enabling a pragmatic approach to cloud marketing that allows clients to leverage both new and existing resources. Through automating repetitive tasks and setting up custom business rules, the tools are designed to help marketers efficiently manage lead generation activities and measure their success.
“Pardot has developed and delivered a marketing automation solution proven to help small and mid-size businesses grow revenue while reducing costs,” said Paulette Altmaier, VP and General Manager, Dell Cloud Business Software. “Adding Pardot to the Dell Cloud Business Applications family of trusted SaaS applications helps our customers execute cost-effective, measurable marketing programs and campaigns.”