StrongMail, a provider of email marketing and cross-marketing solutions, today announced an upgrade to its flagship email marketing solutions, Message Studio. The StrongMail Message Studio 7.1 features new testing, optimization, automation and reporting capabilities.
Key new and enhanced features include:
- Data Integration – Automates data imports from multiple third-party systems to build a unified customer profile for advanced personalization, segmentation and targeting.
- Advanced Testing and Optimization – A/B Testing Wizard for testing subject, timing, offer or any custom combination of all three.
- Enhanced Lifecycle Marketing Capabilities –Adds new flow controls, including event countdowns, dynamic waits and scoring.
- More Reporting Insights – Monitor campaigns moving the needle over time with audience segment trending and composition metrics that can be broken down by list growth, engagement, ISP, length of relationships (tenure) and other key factors.
“The biggest contributor to an email campaign’s success is the data that drives relevance in content, offer, timing and channel,” said Scott Ollivier, VP of Products at StrongMail, in a company press release, “and we’ve now made all of this vital information easily accessible via one unified view within Message Studio.”
