by Demand Gen Report Team | Jun 4, 2025 | Blog
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate Publisher of Demand Gen Report and B2B Marketing Exchange, notes...
by Klaudia Tirico | Jun 4, 2025 | News Brief
As B2B buyer behavior continues to evolve rapidly, marketers are under pressure to rethink traditional engagement strategies and embrace a more data-driven, buyer-centric approach. In this Q&A excerpt from the recently released Rethinking Buyer Engagement in...
by James Hickey | Jun 3, 2025 | News Brief
A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash Flow Report, a survey of 273 managers and executives of...
by James Hickey | Jun 2, 2025 | News Brief
School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen...
by James Hickey | Jun 2, 2025 | News Brief
A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth. In its annual State of Incentive Compensation Management Report, based on a survey of more than 200 U.S.-based B2B incentive compensation...
