Key Takeaways
- SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback with minimal technical effort.
- The platform helps marketing, product, ecommerce, and UX teams understand the reasons behind visitor behavior so they can reduce friction and improve conversion.
SurveyMonkey announced a newly simplified self-serve experience that makes it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their websites.
Website analytics tools can show teams where visitors drop off, but not why they leave. GetFeedback by SurveyMonkey captures feedback at the exact moment visitors hesitate, encounter friction, or abandon their journey, revealing why visitors behave the way they do.
The revamped GetFeedback is now available as a do-it-yourself offering that allows teams to sign up, choose a plan, create a form or button, and add it to their website using a single line of code, putting in-the-moment customer feedback within reach of more teams.
Why In-the-Moment Website Feedback Matters
Whether reducing drop-off, increasing conversion, or improving customer experiences, GetFeedback helps teams connect what website visitors do with why they do it, according to said Eric Johnson, CEO at SurveyMonkey.
“Every company is looking to improve its website, but most are making decisions based on incomplete information. Analytics can tell you what happened, but not why,” said Johnson in a statement. “GetFeedback helps teams connect data to the customers behind it by capturing feedback in the moment. That built-in listening is what turns abstract numbers into actionable insights.”
How GetFeedback Helps Teams Improve Conversion, CX
GetFeedback is designed for the teams closest to the digital experience. Marketing teams can optimize landing pages and conversion funnels, product teams can uncover onboarding friction and improve activation, ecommerce teams can identify what’s driving cart abandonment, and UX teams can continuously improve digital experiences. GetFeedback empowers teams with:
- Quick and easy setup: Choose a plan, create a feedback experience that best fits your needs, and add a simple code snippet to your website, with no complex implementation required.
- Flexible feedback collection: Capture feedback through always-on feedback buttons, forms triggered by specific user behavior, or embedded forms that appear naturally within your website experience, giving visitors multiple ways to share feedback when it’s most top of mind for them.
- Built-in analytics: Analyze feedback from multiple forms in a single dashboard to identify trends and set priorities.
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