Latest In: conversion optimization

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DGR Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI

Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A

Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…

Feature August 31
B2B advertising campaign performance conversion optimization homepage traffic landing pages paid media ROI post-click experience Unbounce
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages

Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…

News Brief August 10
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SurveyMonkey Updates Website Feedback Collector

SurveyMonkey Updates Website Feedback Collector

Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…

News Brief July 28
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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