Key Takeaways
- Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and digital-ready ads inside the same booking journey with AI-powered text suggestions and image generation.
- The partnership cuts the time and effort your teams spend on creative production while keeping branding and layouts consistent across every advertisement.
Lineup, a leading global provider of media sales technology, has entered into a strategic partnership with alfamedia, who operates alfa Stylo, a versatile online editor for professional ad editing, digital and print.
Lineup’s Adpoint and Ad2order products are now integrated with alfa Stylo, enabling customers to create digital and print ads as part of their ad booking journey. Users can select a template, personalize the content by changing or adding images, logos and text, preview their finished advertisement, and save it within the self-service experience. Throughout the process, AI-powered assistance supports users with text suggestions and image generation.
Lineup’s Adpoint product is a comprehensive lead-to-cash order management system (OMS) that empowers global news media publishers to overcome operational challenges, streamline insertion orders and invoicing, and unlock new revenue opportunities. Ad2order is a self-service product variation.
How Does the alfa Stylo Integration Streamline Ad Booking?
Kiran Paranjpe, Chief Commercial Officer of Lineup at Chartbeat, Inc., sees the strategic partnership furthering Chartbeat mission of empowering media companies to manage and grow their businesses more efficiently.
“alfa Stylo makes it easier for publishers using Ad2order to ensure consistent branding and layouts across advertisements while also reducing the time and effort required to build digital- and print-ready creatives,” said Paranjpe in a statement. “alfa Stylo will soon also be available directly within Adpoint, bringing the same powerful creative-building capabilities to internal sales and production teams to further streamline the booking and production process.”
What Ad Design Features Does alfa Stylo Bring to Lineup?
Key alfa Stylo integration functionality within Lineup products includes an intuitive WYSIWYG editor compatible with desktop and mobile, customizable permissions, an AI-powered ad creator and proofreader assistant, system-generated ad suggestions from alfa Stylo ServerRenderer and variety of prebuilt design templates, including frames and corners
“We are pleased to partner with Lineup to bring alfa Stylo’s innovative ad design capabilities to the customers of such a highly respected media sales management product,” said Michael Marcks, CEO of alfamedia. “This new strategic agreement makes powerful, professional design functionality available to global publishers who use Lineup and helps streamline what can sometimes become an onerous creative process.”
To learn more about Lineup’s Adpoint and Ad2order products, or the new alfa Stylo partnership, visit www.lineup.com.
