Key Takeaways
- The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that give CMOs and senior marketers practical insight into ABM, AI, buyer intelligence and live-event strategy.
- Across the lineup, the core message is that modern B2B growth depends on moving beyond surface-level signals and using sharper data, stronger authority and more human experiences to drive revenue.
With the B2BMX Summit at Advertising Week New York set for next week,from speakers from Deloitte, CHEQ, Clozd, Red Kite, Chris Cannon TechFinitive.com, R-ai, NetApp, Finance of America, StackAdapt, Havas, Twilio, Sparks and Salesforce are set to hit the stage to detail the current state of B2B advertising.
B2BMX will anchor a dedicated pavilion inside AW NewYork 2026, showcasing leading B2B solution providers across demand generation, ABM, content strategy and sales enablement. Held in Midtown Manhattan, the show offers the opportunity to rub elbows with decision-makers from industries you won’t find at traditional B2B shows.
Besides B2B programming, there are four expanded focus areas keep you close to what’s next: creator influence, gaming culture, brand innovation, media transformation and audience engagement. It’s the full picture, from the boardroom to the timeline.
What B2B Marketers Can Expect at Advertising Week New York
From October 5-8, 2026, Advertising Week New York takes over The Penn District for four high-energy days where marketing, media, technology and culture crash into each other and something better comes out the other side.
View From the CTO: The New B2B Programmatic Strategy Playbook is a fireside conversation that will kick off the day with a discussion of how programmatic is an integral part of the B2B advertising ecosystem and what this means for clients and audiences alike. Red Kite founder Julian Lloyd Evans sits down with Funnel Fuel CTO Adam Johnston in a Funnel Fuel sponsored discussion on how, with key experience and learnings from B2C, it’s possible to reach the B2B buyer, create successful infrastructure and deployment, optimize inventory and create new market opportunities.
Inside Deloitte’s ABM: A Case Study Behind a Strategic Win, presented by Intentsify, looks at how account-based marketing has moved from niche tactic to the heart of modern B2B strategy, and this session shows how one program turned a focused pilot into a measurable revenue driver. Leading the session is Allan Kirkpatrick, National ABM Leader at Deloitte, who built Deloitte Canada’s ABM program from the ground up. Kirkpatrick shares the framework, tools and decisions behind the program, grounding every point in the real choices practitioners face. Expect specifics, not theory.
How Deloitte Turned ABM Into A Measurable Revenue Driver
Next, Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web is a conversation hosted by Edwin Choi, Global Chief Customer Officer at CHEQ, with Erin Becker, Director of Digital Experience Intelligence, Twilio, about the rapidly evolving agentic web. In this fireside chat, Choi and Becker will speak candidly about the changing landscape of the agentic web, identifying the entity and intent of who’s engaging with your website becomes a critical moment of both risk and opportunity.
Revenue performance often looks stable … until it isn’t. In this session titled Houston, We Have A Problem—Your AI Is Missing The “Why” Behind Buyer Decisions, Dani Talbot, the head of marketing at Clozd, will draw on lessons from Apollo 13 to show how traditional revenue systems surface signals, not root causes. CMOs will learn how AI-powered feedback collection, analysis, and querying uncover the context behind buyer decisions—helping teams diagnose pipeline gaps earlier, identify hidden revenue risks, and drive smarter growth decisions.
AI hype is everywhere. Real adoption is quieter. Authority Has a New Algorithm: How AI Is Rewriting Brand Authority explores how large language models are now the world’s most influential editors. They decide which brands get cited, recommended, and trusted by B2B buyers. Being scored is unavoidable; the real question is what that scoring methodology actually rewards. How do AI platforms decide which publishers, sites and sources count as “authoritative”? And what do brands get wrong when they chase hype instead of understanding it?. The panel brings together vantage points from agency, platform perspective, B2B publisher and client-side perspectives: Jonathan Kitchen, Managing Director at Red Kite; Chris Cannon, CEO and Founder of TechFinitive.com; Izzie Rivers, Founder and CEO of R-ai; and Sue Pulendran, Vice President, Demand Marketing, NetApp.
Why Brand Authority and Buyer Insight Are Rising on the 2026 Agenda
The New Model for B2B Briefing session draws on research with 426 senior marketers to reveal where current approaches fall short across planning, omnichannel execution, measurement and AI. Discover four practical frameworks to create stronger briefs, align teams, evaluate performance and make AI decisions with confidence. The session will feature Finance of America’s Angela Tribelli, StackAdapt’s Giuseppe La Rocca and Havas’s Michelle Nagelberg and provide four practical frameworks to create stronger briefs, align teams, evaluate performance and make AI decisions with confidence.
Salesforce’s Vice President of Experience Strategy and Executive Marketing Madeline Schofield will partner with Sparks’ President Melissa Levy to explore why in person experiences have become one of the most powerful ways to accelerate relationships and drive business growth at the session titled Why In-Person Experiences Are B2B’s Competitive Advantage. From measuring the commercial impact of live experiences to designing events that audiences actively choose to attend, they’ll show why the future of B2B marketing is creating more meaningful human connections.
Why the B2BMX Summit Is Worth the Trip
Across all five sessions, the B2BMX Summit delivers what B2B marketers value most: proven strategies, credible speakers and takeaways you can apply the moment you leave the room.
The Summit is built for the marketing managers, directors and CMOs shaping decisions at mid-to-large enterprises, and each session pairs concrete detail with the peer-to-peer perspective that makes attendance worth the trip.
Registration for Advertising Week New York 2026 is open now.
