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Meet The Team

The Demand Gen Report editorial team is dedicated to providing readers with cutting-edge content on B2B marketing trends and demand generation strategies. Along with the DGR newsletter and web site, our team members are active social media advocates and industry thought leaders, actively participating in conversations and sharing the latest news on LinkedIn and Twitter.

Connect with our team today and get in-depth insights into the latest news and best practices to help you stay in tune with today’s B2B marketing trends.



Andrew Gaffney,

Story teller and publisher focused on helping brands create content that sparks conversations with their prospects.

Sal LoSauro

Sal LoSauro,
Senior Editor

An industry veteran who has happily graduated from selling advertising to partnering with B2B marketers to help drive demand through content marketing.

Ed Cleary

Ed Cleary,

Veteran marketer and social media addict who strives to “make it rain” for my B2B customers in the retail space.

Dana Harder

Dana Harder,
Director of Partners

Marketer extraordinaire passionate about retail and channel management. Specialty: Designing content marketing campaigns that deliver results.



Matthew McKenzie

Matthew McKenzie,
Senior Editor

Veteran journalist, editor and consultant with a professional background that includes some of the world’s biggest publishing and enterprise IT firms.

Kim Zimmermann

Kim Zimmermann,
Managing Editor

Experienced business journalist and editor who is thrilled to bring her print experience to the digital world.



Mike Santos

Mike Santos,
Marketing Director

Modern day marketer who has a love for taking old-school marketing and remixing it with new school thought.

Allie Agostino

Allie Agostino,
Design Director

Art enthusiast who enjoys merging the raw visual elements of fine art with crisp clean digital design. Likes include white space, Helvetica and data visualizations.


« Overview Readership »

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series